Nobia is undergoing a process of change with the ultimate aim of achieving an operating margin of more than 10 per cent. The strategy includes a number of strategic initiatives, which can be summarised under the headings of Efficiency and Growth, depending on whether they are efficiency-enhancing measures or aimed at increasing sales.
In recent years, the focus has been targeted on efficiency-enhancing measures – adjusting the cost level of the business to the market situation and increasing internal co-ordination, primarily in sourcing and production. Extensive cost savings have resulted in substantial personnel reductions. A Group-wide range has been developed and introduced to the retail chain in large parts of the Group.
Nobia also conducts growth-promoting projects. Based on its robust brands and a multi-channel strategy, the Group is working to expand distribution and improve its offering to customers. As a leading kitchen specialist, Nobia has comprehensive combined expertise in such fields as customer preferences, the purchasing process, sales methodology, digital tools and showroom design.
Latest update: 5 April 2013