The European kithcen market is highly fragmented and local. Some kitchen companies have several brands in the same Group, although few have operations in several different geographic regions.
The value of the European kitchen market is estimated at approximately EUR 12 billion. The four single largest markets are Germany, Italy, the UK and France, which jointly represent about 60 per cent of the total European kitchen market. Sweden, Norway, Denmark and Finland combined represent about 10 per cent of the total European kitchen market.
Source CSIL 2011.
Trends and drivers
The kitchen market is affected by several mutually reinforcing factors, of which the general economic trend, the new build rate, the property market trend and rate of employment are the most prominent. Interest in interior decorating and design, as well as product development in related industries, such as white goods, also influence demand for kitchens.
The kitchen market has wakened in line with the trend in the general economy in Europe. In 2012, demand in most of Nobia's markets declined. This trend was attributable to a weaker consumer market, but also demand in the Nordic project segment fell towards the end of the year.
Nobia is Europe’s leading kitchen Group with operations spanning the entire value chain from manufacturing to sale, and encompassing all distribution channels. Nobia holds a strong position in the mid-segment in all of its markets, with strong local brands and high market presence. Furthermore, Nobia operates in the luxury segment and with the international Poggenpohl brand also conducts sales in, for example, Soutcheast Asia, China and the US.
As a complete kitchen specialist, Nobia not only provides kitchen products and entire kitchen solutions, but also assists customers with designing and planning their kitchens, assembly home delivery and installation. Few other companies in the European market have Nobia's size and thereby its possibilities to capitalise on synergies in sourcing, production, administration, marketing and sales.
Latest update: 5 April 2013