Organisation

Nobia operates in three regions via eight business units that have a clearly defined responsibility for profits. Culinoma is a 50/50 joint venture in Germany that comprises the Plana, Marquardt, Asmo och Vesta kitchen retail chains. Our focus on kitchens provides many opportunities for exchanging knowledge and implementing best practice. This is supported by a shared reporting system.

The kitchen market is characterised by local preferences, which is why each business unit uses its own brands and the main channels of distribution in each country. Some business units have their own kitchen studios, while others sell through franchised showrooms or independent sales outlets.

The central organisation consists of a small head office in Stockholm which coordinates activities within finance, IT, purchasing, production, logistics, as well as business development, HR and communications.