Profitable growth

Nobia generates growth through a combination of organic growth and acquisitions. The European kitchen market is primarily national and most players continue to operate mainly in their own country. With its base in several countries, Nobia intends to continue to grow in Europe.

Organic growth

Nobia’s target is to grow organically by 2–3 per cent more than the market. Organic growth shall be achieved through:
• developing and strengthening brands and distribution channels,
• refurbishing and expanding the store network,
• developing and co-ordinating product lines,
• new partnerships and co-operation in distribution and sales,
• increased sales of accessories and services.

Growth through acquisitions

Growth shall also be achieved through acquisitions. Nobia focuses on the kitchen market in Europe and is ready to make attractive acquisitions. Interesting acquisition opportunities are evaluated within the context of Nobia’s financial position. Return on invested capital is a decisive factor in the evaluation of an acquisition and takes precedence over, for example, Nobia’s target of a 10-per cent operating margin. The required return on investments in corporate acquisitions is determined according to Nobia’s weighted cost of capital.