Strategic direction

Nobia's strategic direction is based on the Group's strength in the form of strong brands, established distribution channels and economies of scale throughout the value chain. The strategy can be summarized in the fundamentals Efficiency and Growth.


The long term strategy of the company is to create synergies in introducing a uniform standard and a partially Group-wide range, an efficient production and coordinated sourcing.

To create growth Nobia focuses on improving the customer experience, both in-store and online, and to differentiate the brands through new products and solutions. Nobia also has the ambition to expand into new customer segments and to grow through acquisitions.

Focus areas 2016

  • New products and innovations
  • Digital solutions
  • The economy segment
  • Acquisitions
  • Harmonization of the product range
  • Efficient production
  • Competent employees
Latest update: 18 May 2016