Strategy

The starting point of Nobia's strategy is the company’s strengths in the form of economies of scale throughout the value chain and strong, local brands and established distribution channels. The strategy can be summarized in the foundations Efficiency and Growth.

There is efficiency potential in all parts of the business, but primarily in product development, sourcing and manufacturing.

 

In order to generate growth, Nobia focus on improving the customer experience, both in stores and online, and to differentiate the brands by introducing new products and solutions. Nobia also have the ambition to expand its business to new customer segments and to grow by acquisitions.

 

The strategy has six themes that are connected to each other. They include investments to create growth, activities to improve processes and targeted initiatives to enable the plans and the achievement of goals. Economies of scale throughout the value chain is the foundation for the strategy.

 

Strategic themes 2017  

  • Omnichannel
  • Value for money offer
  • Product management
  • Supply chain footprint
  • People
  • Acquisitions

Nobia's strategy

The strategy can be summarized in the foundations Efficiency and Growth.

Morten Falkenberg, President and CEO