Strategy for profitable growth
During 2019, the business environment, market and our operations were extensively analysed, which became the starting point for an update of the Group’s strategic orientation. Nobia’s focus in the coming years is on organic growth and how we can create sustainable profitable growth over the long term, which means increasing sales organically while continuing to improve our operating margin. Regardless of whether the kitchens are sold to consumers or to professional customers, it is a matter of thoroughly understanding and meeting our customers’ needs – and understanding how consumers’ kitchens and lifestyles impact our society and our planet. That knowledge must then be converted into kitchen solutions that inspire, while the kitchens must be both economically and environmentally sustainable.
Nobia has several leading brands that have long been in their respective markets. Marbodal, for example, was the first in Sweden with an eco-labelled product range. As one of Europe’s leading kitchen specialists, we have excellent conditions for creating profitable growth while having the possibility of and responsibility for ensuring a holistic perspective so that the environmental and climate impact from kitchens is minimised in the value chain.
A double purpose
Nobia aims to be an industry leader in both design and sustainability. We are convinced that inspiring kitchen design and assuming responsibility in the value chain are what is required to become a leader – the one is a prerequisite of the other, and vice versa. Being a leader in design means continually predicting our customers’ expectations and developing well-designed, beautiful and emotionally appealing kitchen solutions that distinguish us from our competitors. Being a leader in sustainability means setting an example in finding a balance among various interests and creating kitchen solutions that promote sustainable living in the kitchen.
If we manage our strengths and resources properly and focus on continual improvements, we will be able to achieve our overall goals: being our customers’ first choice and becoming – and being seen as – a responsible and attractive company. We have summarised the focus for the next few years, on the way toward these goals, in three overall strategic priorities, described on the following page.
The strategy can be summarized in the foundations Growth acceleration, Structural efficiency and People engagement.