The operation covers the entire value chain, from product development and sourcing to sales, distribution and, in certain cases, installation. Sales to consumers are conducted through own and franchise stores and through retailers. Sales to professional customers, which, in turn, sell the kitchens to their end customers, take place directly or via the store network.
Nobia creates value for its customers by producing and delivering complete and attractive kitchen solutions and kitchen furnishings based on customer needs with high functionality and excellent design. The company's strategy is based on its existing strengths and capital, and economies of scale across the value chain.