Business overview

In the Nordics, Nobia has several kitchen brands, including Marbodal, HTH, Sigdal and uno form. Products are sold to all customer segments; consumers and professional customers (tradesmen and project customers). In the UK, Nobia’s main brand is Magnet that serves all three customer segments. Operations also include Gower that is an OEM supplier to DIY customers and Commodore Kitchens & CIE that sell to project customers. 

Region Nordic

In Sweden, Nobia sell kitchens from Marbodal, HTH and uno form, and in Norway from Sigdal, Norema, HTH, Marbodal and uno form. In Denmark, Nobia operates under the HTH, Invita and uno form brands. In Finland, kitchens are sold under the Novart brand. Distribution channels vary between brands, but sales mainly take place directly and via franchise stores and retailers.

Region UK

Magnet is the largest brand in terms of sales, and through its nationwide store network it sells kitchens primarily to consumers and tradesmen/builders, but also to property developers and housing associations. Gower supplies kitchens under private label to DIY and builders' merchants chains.

Portfolio Business Units

Portfolio Business units (formerly Region Central Europe) includes the Group’s independent businesses in Sweden and the UK. Commodore and CIE serve the UK premium project market, selling directly to premium property developers. Superfront is a Swedish kitchen accessories provider selling on-line to the European market 

Production

We manufacture a wide range of products, from flat-pack cabinets to high-quality customised products. Nobia has 10 production facilities in five countries in Europe. Our production facilities vary in size and have differing levels of specialisation. The majority of Nobia’s plants are certified in accordance with ISO 14001. We manufacture a total of about 3,5 million cabinets or around 300,000 kitchens a year.