Our new brand Granarp is live
“We are very excited to finally launch Granarp and proud that MediaMarkt has selected Nobia as a partner and kitchen supplier. We look forward to launching Granarp’s range with environmentally smart packaging and Nordic Swan eco labelled Svanen-labeled frontals at a beneficial price,” says Carl Weman, Acting Commercial Director of Channel brands at Nobia.
The launch in the store in Högsbo Gothenburg is the first of a planned, gradual roll out on the Swedish market.
The Granarp brand offers affordable kitchens that you assemble yourself, targeting the more cost conscious customer. It mediates simplicity with a clear Nordic design focus and an easy buying process.
“By using a new visual and graphical expression to present the kitchens together with a simplified tonality, Granarp will differentiate itself from competitors. We have put together a well curated range with our best-selling products to make the decision-making process easy for the consumer,” says Angelica Ahlroth, Marketing Manager for Granarp.
Visit granarp.se to browse through our sustainable kitchens.