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Our new brand Granarp is live

Today, Nobia’s new brand Granarp is launched together with our partner MediaMarkt. The majority of the products are certified according to the Nordic Swan eco label and is on display in Högsbo Gothenburg, MediaMarkt’s second largest store.

“We are very excited to finally launch Granarp and proud that MediaMarkt has selected Nobia as a partner and kitchen supplier. We look forward to launching Granarp’s range with environmentally smart packaging and Nordic Swan eco labelled Svanen-labeled frontals at a beneficial price,” says Carl Weman, Acting Commercial Director of Channel brands at Nobia.

The launch in the store in Högsbo Gothenburg is the first of a planned, gradual roll out on the Swedish market.

The Granarp brand offers affordable kitchens that you assemble yourself, targeting the more cost conscious customer. It mediates simplicity with a clear Nordic design focus and an easy buying process.

“By using a new visual and graphical expression to present the kitchens together with a simplified tonality, Granarp will differentiate itself from competitors. We have put together a well curated range with our best-selling products to make the decision-making process easy for the consumer,” says Angelica Ahlroth, Marketing Manager for Granarp.

Visit to browse through our sustainable kitchens.