Market

Trends and drivers

Alongside long-term demographic trends, kitchen demand is impacted by such factors as general economic conditions, consumer confidence, disposable income, furnishing trends, the property market trend and the construction of new housing.

Kitchens have become a lifestyle product. Today's kitchens have larger areas and fulfill more functions than what it has been like historically. We spend more time in our kitchens and they have become the natural place for many activities. The kitchen has gone from being a place for cooking to become the heart of the home.

To purchase a kitchen is a relatively complex and major investment for the households, in which design and function play key parts. Increased digitalisation is leading to new customer behaviors.

Nobia's kitchen market

Kitchen brands are often specific to a country or region, but some kitchen specialists, including Nobia, have brought together several brands and markets within the same corporate group. The majority of the market consists of the midrange and premium segments, followed by the economy and low-price segments, while the luxury segment accounts for just a small share.

Sustainability is an increasingly important factor for all customer segments. The kitchen has evolved into a room in which we spend more and more time, doing more than just cooking. Demand for sustainability data is increasing, especially among project customers, who want to have insight into the entire value chain of products.