Strategy for profitable growth
Key to long-term value creation
How we transform our in-depth knowledge to inspiring kitchen solutions that are economically and environmentally sustainable, regardless of whether the kitchens are sold to consumers or professionals.
Industry leadership in design and sustainability
Offering well designed kitchens that inspire, guide and make it easier for people to cook, eat and live more sustainably in their kitchens is a prerequisite for long-term success. Sustainability is growing in importance to customers. Reducing the total climate impact of our kitchens in the value chain so that the Group's impact is in line with the Paris Agreement is an important target.
Long-term objectives
In the long term, Nobia shall pursue sustainable and profitable organic growth while at the same time improving its operating margin. The long-term conditions are considered to be favourable given Nobia's strong market positions and brands, distribution that reaches the most important customer segments, a product range with leading design and sustainability performance, and an ability to manufacture customised and customer-order-driven kitchen solutions in large volumes.
Meaningful progress toward our financial targets
To further accelerate our transformation into a streamlined Nordic business and to create the best possible conditions for strong, profitable growth, we announced several significant changes on 14 January. On this date, we communicated a sharpened strategic focus on our core Nordic markets through the divestment of Region UK. In parallel, we communicated a fully guaranteed rights issue of SEK 1,500 million to be completed during the first quarter of 2026, amendments and extensions of our existing credit facilities with our incumbent lenders, and the launch of a cost‑reduction initiative designed to align our organisational structure with the long‑term needs of the business.
Focusing on the Nordics is a natural step. Nobia has strong brands here, with clear market positions, structurally higher margins, and a production footprint anchored by Nobia Park. We are confident that this sharpened focus will strengthen our competitive position and support sustainable value creation over time.
