Our strategy - Nobia
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Strategy for profitable growth

In addition to the Group’s financial targets, Nobia’s overall goals are to be the customers’ first choice everywhere we operate and to be a responsible company that is attractive to employees and investors. By leveraging the Group’s economies of scale, we strengthen our local competitiveness.

At Nobia, we design kitchens for life: well designed, high quality and functional kitchens that support a more sustainable lifestyle. Our kitchens play an increasingly important role in the everyday lives of millions of people.

As the Nordic region’s leading kitchen specialist, with operations spanning the entire value chain, we aspire to become the world’s leading kitchen specialist by delivering a superior customer experience. We achieve this through our strong brand propositions, the most effective sales network, a world-class supply chain and a strong and empowered organisation.

By combining design, sustainability, customer intimacy and industrial efficiency, we create long term value for our customers, employees and shareholders.

 

Meaningful progress toward our financial targets

To further accelerate our transformation into a streamlined Nordic business and to create the best possible conditions for strong, profitable growth, we announced several significant changes on 14 January. On this date, we communicated a sharpened strategic focus on our core Nordic markets through the divestment of Region UK. In parallel, we communicated a fully guaranteed rights issue of SEK 1,500 million to be completed during the first quarter of 2026, amendments and extensions of our existing credit facilities with our incumbent lenders, and the launch of a cost‑reduction initiative designed to align our organisational structure with the long‑term needs of the business.

Focusing on the Nordics is a natural step. Nobia has strong brands here, with clear market positions, structurally higher margins, and a production footprint anchored by Nobia Park. We are confident that this sharpened focus will strengthen our competitive position and support sustainable value creation over time.

Nobia's strategy

With strong Nordic brands, a modern manufacturing platform and a clear focus on our core markets, we are well positioned to strengthen our market position and drive long term profitable growth