Nobia as an investment
The kitchen is the heart of the home
Indicators show that the kitchen has taken on an increased importance in our homes. The kitchen is no longer primarily a place for preparing food, but it is often the heart of the home. The kitchen has become the natural place for many of the households' activities and we spend more time in our kitchens. Kitchens get bigger spaces, are allowed to cost more and are today life style products with design and function as important parts.
Leading in Europe
Nobia is a leading kitchen specialist on the growing European kitchen market and has strong, local brands and presence in the major market segments retail, tradesmen and large project customers. Only few other European kitchen companies have such a size, which makes it possible to capitalize on synergies. We invest in assortment, products, stores, websites and other digital tools, and having a centralized sourcing and a large-scale production makes us cost efficient.
Among Nobia's brands are Magnet in the UK, HTH, Invita, unoform, Sigdal, Marbodal and Novart in the Nordics and ewe in Austria. The brands enjoy a high level of recognition and appeal and represent kitchens with good design and a high service level. Many of our brands has a long history on their respective markets.
Strategy for profitable growth
Nobia has a strategy built on three strategic priorities; Growth acceleration, Structural efficiency and People engagement. In addition to the Group’s financial targets, Nobia’s overall goals are to be the customers’ first choice everywhere we operate and to be a responsible company that is attractive to employees and investors. By leveraging the Group’s economies of scale, we strengthen our local competitiveness