Ewe Küche Vida - kitchen from Ewe

Business concept

Nobia is Europe's leading kitchen specialist. Our customers recognise us under the kitchen brands of Magnet, HTH, Marbodal, Sigdal, Petra, ewe and uno form among others, all of which are known for their excellent design, functionality and service. Thanks to our specialisation and size, we are able to take advantage of shared skills and lead development in our industry.

Business concept

Our business concept is to offer consumers and companies attractive kitchens under our own strong brands and private labels. Sales take place through our own stores, franchise stores or retailers, which include kitchen specialists, furniture stores, DIY stores and builders' merchants. We deliver both complete kitchen solutions and stand-alone kitchen products, as well as such services as advice, customised design and installation. Behind the scenes, we have efficient processes that capitalise on economies of scale. 

Focus on kitchens 

Since the company's founding in 1996, Nobia has focused on kitchens. We have expanded based on our own strengths and through acquisitions, but always by focusing on kitchens. This specialisation makes it possible to leverage joint know-how throughout the entire value chain – across national boundaries and brands. As a dedicated kitchen Group, we are taking the lead in our industry both in terms of developing the range and purchasing experience and through our ambition to participate in the industry's consolidation.