Strategy for profitable growth
Key to long-term value creation
How we transform our in-depth knowledge to inspiring kitchen solutions that are economically and environmentally sustainable, regardless of whether the kitchens are sold to consumers or professionals.
Industry leadership in design and sustainability
Offering well designed kitchens that inspire, guide and make it easier for people to cook, eat and live more sustainably in their kitchens is a prerequisite for long-term success. Sustainability is growing in importance to customers. Reducing the total climate impact of our kitchens in the value chain so that the Group's impact is in line with the Paris Agreement is an important target.
Long-term objectives
In the long term, Nobia shall pursue sustainable and profitable organic growth while at the same time improving its operating margin. The long-term conditions are considered to be favourable given Nobia's strong market positions and brands, distribution that reaches the most important customer segments, a product range with leading design and sustainability performance, and an ability to manufacture customised and customer-order-driven kitchen solutions in large volumes.
Rebuilding of the financial strength
In a challenging macroeconomic environment with declining demand and a simultaneous need for investment to complete the new factory in Jönköping, measures to strengthen the balance sheet have been prioritised in the short term. In 2024, significant cost-cutting programmes were implemented together with debt reduction measures, including a rights issue, the divestment of the non-core businesses Ewe and Bribus, and a sale-and-leaseback transaction for the Jönköping factory property. These measures were implemented in parallel with continued strategic transformation initiatives, such as the finalisation of the new Nordic factory in Jönköping, Sweden, and the turnaround plan for the UK region.
