Business model

Nobia’s business model is to manufactureand sell well-designed and sustainablekitchens with strong and well-knownbrands to consumers and companies.

Operations cover the entire value chain from design, product development and sourcing to sales and distribution, as well as installation services in certain markets. Strong consumer brands are important competitive advantages when selling to other customer segments, such as tradespeople and project customers.

Another key competitive advantage is the ability to produce personalised and customised products in large volumes. The Group primarily sells complete kitchen solutions: everything a kitchen needs. Kitchen furnishings are primarily manufactured from sustainability certified wood material and produced or assembled in our own facilities.

ogether with purchased components, such as appliances and worktops, kitchens are consolidated for delivery to customers. Sales take place via own stores, franchise stores and retailers, such as DIY stores. Direct sales are also made to large professional customers (project customers), such as residential and property developers.