Growth acceleration

An area where we see opportunities is sales to small builders and tradesmen. Local builders often have a major impact on consumers’ choice of kitchens, and builders are a customer group that purchases kitchens far more often than private customers. In the UK, we have already adapted the majority of our stores to better meet the needs of trade customers. 

Strengthening our position in consumer sales is an additional priority area in which we see opportunities to improve the customer experience regardless of sales channel. New digital tools and new store concepts are two initiatives in this area. It should be simple and inspiring to plan and realise a kitchen dreams with Nobia. Product design is another area that is increasingly important - thus Nobia should offer the best products with the most appealing design.

Digital tools that optimise the inclusion of kitchen blueprint documentation in construction plans and improve customers’ possibilities for visually creating their kitchens are another example of how, using a process that improves the customer experience from digital ordering to physical delivery, we can increase the rate of growth, especially in sales to project customers.

HTH from Denmark, with its strong platform as a leader in Scandinavian design, is an asset that could enable Nobia to grow selectively in near geographical markets – such as Germany and the Benelux.