Innovations for a sustainable lifestyle
Scorecard for product development
With a new central function for concept development and design we bring additional strength to our brands also in relation to sustainability. In our product development, we use a sustainability scorecard to assess materials, work on design and assess the sustainability performance of the product. In that way, our products are put before a range of questions the responses to which allow us to reduce the environmental impact of products during their life cycle. Our objective now is for all our new kitchen products to enable the customer to live more sustainably and the scorecard has a central role in our new sustainability strategy.
We offer Nordic Swan eco-labelled products, as well as products that meet eco-building standards such as the BRE Environmental Assessment Method (BREEAM) and Nordic Swan eco-labelled buildings. Furthermore, we offer products that meet local labelling standards in our various markets. During the year, we expanded our offering of Nordic Swan eco-labelled products and launched the Nordic Swan eco-labelled worktops. In Sweden and Norway, 49 per cent (49) of the sales value in 2020 came from Nordic Swan eco-labelled products. We are seeing tremendous — and continually increasing — market interest in sustainability certification and product labelling and thus we have a target going forward to develop our Nordic assortment of eco-labelled frontals and laminated worktops.
Appliances are one the product groups in the home that consumes the most energy. In our CO2 assessment of our value chain, usage of appliances was also one of the steps in the chain with highest CO2 footprint. Our goal is therefore to offer the most energy efficient appliances, thereby reducing our customer’s energy consumption and related climate impact.
Product safety is a linchpin in our work. Safety and ergonomics are taken into consideration in all our product development. Before a new product enters the production phase, relevant tests are carried out both in-house and by accredited testing institutions in line with EU standards. In Nobia UK, all our cabinets and doors are rigorously tested in line with the Furniture Industry Research Association (FIRA) furniture requirements.